I bring the methods of brand-led business transformation to personal transformation: helping individuals define their next chapter and build the ventures that express who they're becoming — without compromising their soul.
My consulting career started at top NYC creative firms and brought me into some of the world's biggest organizations, helping them rethink who they are, what they stand for, and how they show up in the world. But when I talked about these transformations with people outside my professional world, I often heard something unexpected: they wished someone would do the same for them.
So I started doing it. And what started as an extension of my consulting work is now the primary focus of my practice: bringing the methods and perspective of brand strategy to individuals navigating their own moments of change.
Who I Work With
My work usually begins in one of three situations:
A leap into unfamiliar territory. Someone has established expertise and credibility in one world and is ready to enter another. The challenge is carrying forward what they've earned while establishing a new identity in a field where their reputation may not precede them.
An idea in search of a form. A deeply held conviction, an unusual fascination, or a vision carried for years is ready to become something real. But what should it become: a business, a product, an institution, a publication, or something that doesn't fit an existing category?
A constellation of interests and pursuits. Someone's life encompasses several ventures, interests, roles, and ambitions, each with its own significance. The work is to bring them into a more coherent whole: one that supports clearer priorities, more deliberate choices, and opportunities that might otherwise go unexplored.
These situations are different, but at the root is a deeper question: What is the center of gravity? That becomes a basis for making choices: what to pursue, what to build, what to leave behind, and how the different parts of a life might fit together.
How I Work
I work closely with a small number of clients at a time. Each engagement is bespoke but typically unfolds over several months through three main phases:
01 » Discover
Find the center of gravity. Look beyond the roles and identities you've established to explore the convictions, curiosities, experiences, and unrealized ambitions that make you who you are. Through conversation, reflection, and inquiry, we uncover patterns and possibilities that may have gone unrecognized, even by you.
02 » Distill
Articulate your personal brand’s center of gravity.
Determine what deserves to be built, how the different pieces should relate, and what needs to change. Articulate the core idea, narrative, business and organizational architecture, and guiding principles that can carry the vision forward.
03 » Develop
Build the ventures, brands, offers, identities, and experiences that follow from it.
This may include brand development, websites, photography, personal style, public presence, or organizational change. Working with specialist collaborators where appropriate, we develop and test these expressions, so what we learn refines the strategy itself.